Collect your pre-pledges.
This next and final step will help us set your funding goal and develop of a working budget for your project.
Pre-pledge is smart strategy.
Pre-pledge is the process of collecting verbal commitments from your early supporters before launch. This helps us accomplish three things:
- Make an accurate fundraising projection.
- Determine the best funding goal for your project.
- Build early momentum to help the campaign start strong.
Watch this video for a quick example of pre-pledge conversation.
Once this process is complete, you’ll connect with your producer to finalize details and create your project budget.
How to get the best pre-pledge results.
Keep it real-time
The most effective pre-pledge conversations happen in real time—on the phone or face-to-face. Texts and emails just don’t have the same impact. Talk to people directly and only include actual pledges you receive from your network.
Inspire with enthusiasm
This is a big moment—you’re getting the chance to work with a professional studio! Let people feel your excitement. When you talk about what this opportunity means to you and how it will help you grow as an artist, your passion will inspire others to get involved.
Share your page
Encourage people to look at your page with you during the conversation. This will help you define the typical donation range, while also getting people excited about your project. Only send the page around during or after your conversation, as it’s not intended to replace the real-time conversation.