about our platform & funding process
What Plaid Dog Does
From signing to finished masters, here’s a look into our campaign process that helps bring your project to life.
Move through the steps below to read more about each part of the process.
Campaign Prep
01PM meetings
Weekly Project Manager meetingsYour Project Manager meets with you every week and guides you through a proven, step-by-step prep process.Every week
02PM board
Project management systemOne shared board holds your entire prep process and promo strategy, from signing to campaign wrap, so you always know what’s next.Signing to wrap
03Network list
Network list expansionWe help you grow your list from your core contacts into a larger community of potential supporters.Prep
04Templates
Custom message templatesTemplates matched to each type of contact (family, friends, coworkers, fans), so you never start from scratch and always use language proven to inspire support.Prep
05Script & story
Pitch video script & campaign storyWe co-write your pitch video script and campaign story with you, live on our calls.Prep
06Single & video
Promo single & pitch videoWe record, mix and master your promo single and produce your campaign pitch video in our studio, so your campaign makes a strong first impression.Prep
07Social plan
Social media calendarA ready-made posting plan for prep and launch, so your social channels build momentum alongside your outreach.Prep and launch
08Perks
Perk recommendationsWe recommend perks (the gifts donors get for pledging) that cost you little or nothing to fulfill.Prep
Live Campaign
09Campaign page
Live campaign pageWe build and run your campaign page, with a live progress bar, backer list and countdown: everything you’d expect from an established crowdfunding platform.Day 1 to wrap
10Automation
Marketing automationWe set up and manage automated messaging, so you’re not stuck running a manual letter-writing campaign. You approve everything before it goes out.All 40 days
11Match promos
Up to $800 match promotion creditWe give you $800 in studio time credit to power match promotions (our most effective campaign promo. These run up to 5 times during your campaign.HIGH TRAFFIC DAYS
12Reminders
Daily remindersDaily task and deadline reminders, so you never miss a promo and everything runs smoothly.Every day
13Strategy call
Mid-campaign strategy callA check-in with your Project Manager to review progress and adjust the plan as needed.Midway
14Management
End-to-end campaign managementWe manage your campaign from launch to wrap.Launch to wrap
After
Your record
We finish your recordAfter your campaign wraps, we take your project through pre-production, recording, mixing and mastering in our studio, and hand you a finished record you own 100%.After wrapWeek 3Pre-productionWeek 6RecordingWeek 9MixingWeek 11MasteringWeek 13Final delivery
You keep 100% of your music.
You never owe us the balance.
Flexible funding means every dollar raised goes into your recording.